Bella Riche Hair was founded by Lea LeRiche, a master colorist and hairstylist with over 30 years
behind the chair. Her story began in Brazil, in her mother's salon, where she started doing hair at just
sixteen years old. That's where she first learned that the right piece of hair doesn't just change how a
woman looks. It changes how she moves through a room.
Lea LeRiche later moved to the United States to continue building her career — and her passion never
left her. Even after leaving her mother's salon and her home country behind, she has carried that same
passion with her every day since, bringing it to every woman she works with.
That belief became the foundation of Bella Riche Hair. Every wig, topper, and extension we create is
crafted from 100% human virgin hair and custom-built by hand, so that the final result is undetectable
— natural in movement, in color, and in the way it frames the face. Nothing here is mass-produced.
Every piece is one of a kind, made for the woman wearing it.
WHO WE SERVE
Bella Riche Hair is a luxury brand, built for the woman who understands quality the way she
understands a great designer piece — she knows it the moment she sees it. This is for women who love
style, who love reinventing themselves, who want to feel sexy, sensual, attractive, renewed. This is for
the woman who wants her confidence back.
OUR PURPOSE
I created Bella Riche Hair with one purpose: to empower women. Every piece I design is meant to do
more than cover thinning hair or hair that's falling out — it's meant to make a woman feel sensual,
attractive, beautiful, sexy, and so much more. When a woman puts on a Bella Riche piece, I want her to
feel her own self-esteem rise, to feel unforgettable in every room she walks into. That's the feeling I've
built this brand to give her.